This effort will utilize extensive research and community engagement to develop a comprehensive brand update that is deeply unique to Pasco and resonates with our diverse community. This new brand will represent the City’s unique attributes and strengths while being aspirational and encompassing future projects. The brand will be transferrable across all City departments, economic development and marketing efforts with integration opportunities for other local organizations. The brand will be relatable, aspirational and unique while being authentic and able to win the endorsement of the community at large.